01 — The Challenge
A premium brand with no owned digital presence
Willy's had no website of its own and relied entirely on social media to show its menu and handle reservations. There was no direct, professional or measurable channel to attract customers.
The result: the business's value proposition —catch of the day, fully fresh products and the best service— wasn't reflected in a digital experience worthy of its premium positioning. Every reservation meant the customer had to find the number, write and wait for a reply, with all the friction and drop-off that entails.
The technical challenge was twofold: build an owned conversion channel the business could measure and control, and do it with a visual experience polished enough to communicate quality before the first bite.
02 — The Solution
A single-page landing, built 100% for conversion
We designed and built a single-page landing where every section pushes toward the same action: book a table. The WhatsApp funnel is present at every touchpoint, and the premium identity is built with animation and an interactive water effect that evokes the freshness of the sea.
WhatsApp reservation funnel
Pre-filled messages from every touchpoint: hero, navigation, menu, sticky mobile bar and reservation form. From finding the number and typing, to a single click with the message ready.
Visual menu with direct ordering
Each dish with its photograph and a direct WhatsApp order button. The menu stops being a static PDF and becomes a conversion surface.
Animated premium identity
Fluid GSAP animations and an interactive water effect in the hero (WebGL/OGL) that communicates freshness and class without a single word. Design is part of the sales pitch.
Owner-editable content
Contact, address, hours, menu and reviews centralized in an editable architecture. The team updates information, dishes and prices without touching code or recurring costs.
Complete technical SEO
Metadata, Schema.org structured data (Restaurant), sitemap, robots.txt and an integrated location map. A solid base for local search visibility from day one.
Accessibility & performance
Mobile-first responsive design, respect for prefers-reduced-motion, semantic HTML and alt text on images. A 100% static site that loads almost instantly.
03 — Tech Stack
Lightweight outside, premium inside
Astro ships only the JavaScript interactivity needs (60 KB gzip in total), while GSAP and WebGL are reserved for the moments where animation truly adds brand perception. The result: an almost-instant site that doesn't sacrifice finish.
04 — Results
Verifiable technical metrics
Real measurements from the production build.
05 — Business Impact
From social media to an owned, measurable channel
Projections. Estimates based on industry benchmarks; to be confirmed with production analytics.
Owned reservation channel
A direct, measurable channel that reduces reliance on third-party social media.
Minimal friction
From finding the number and typing, to one click with a pre-filled message from any section.
24/7 presence
A permanent professional presence that reinforces premium brand perception.
Local visibility
A technical SEO base that positions the business in relevant local searches.
Client autonomy
The business updates its menu and prices on its own, with no recurring development costs.
06 — Our Role
End to end
Design, full-stack frontend development, technical SEO configuration and production launch with continuous deployment. Praximond owned the entire project: from the conversion strategy and visual identity to the Vercel deploy with CI/CD.
Does your business rely only on social media?
We build owned digital channels that turn visits into measurable reservations. Book 30 minutes and we'll plan it together.