01 — The Challenge
Competing with global benchmarks from the Peruvian market
Build from scratch an auction platform that could compete in design and experience with international benchmarks like Bring a Trailer and Collecting Cars, but focused on the Peruvian market.
The product had to be visually striking, ultra-fast, accessible and maintainable — and support a catalog ranging from budget cars to high-end, with a premium tier (CarsHub Deluxe) as a subscription revenue line.
02 — The Solution · Delivery 1
The product foundation and a complete Home
We designed and implemented the base the whole product will grow on: a proprietary design system, a high-impact homepage and the reusable components that will accelerate every future feature.
Proprietary design system
Brand palette, typography and components with a light/dark mode that respects the system preference and persists the user choice.
High-impact homepage
Dynamic hero, category navigation, auction carousels with live countdowns, a premium Deluxe section, testimonials and lead capture (newsletter).
Reactive auction cards
Reactive watchlist (persistent favorites), live timer, and a responsive header/footer with mobile menu. Components built to be reused.
Technical SEO & accessibility
Meta tags, Open Graph and canonical, page transitions and baseline accessibility: keyboard navigation, ARIA and contrast.
03 — Stack & Technical Decisions
Static architecture: speed and SEO by design
We chose a static (Jamstack) architecture to maximize speed and SEO, and to ship almost zero JavaScript to the browser: only the interactive parts hydrate. For scale, the median website today ships ~500 KB of JavaScript; CarsHub ships ~5 KB — about 90× less.
04 — Technical Metrics
Real build measurements
Figures from the Delivery 1 production build.
05 — How It Helps the Business
Value proposition
Projection. Expected benefits based on industry benchmarks; not yet measured with real traffic. Once deployed with analytics, we'll report real KPIs (conversion, bounce, etc.).
More conversion through speed
Static, lightweight sites load in a fraction of the time; less JS = less mobile abandonment. Every second of improvement lowers bounce and lifts conversion.
More organic traffic (SEO)
Static rendering + meta/Open Graph + sitemap-ready → better indexing than a heavy SPA, reducing acquisition cost.
Lead capture from day 1
Newsletter and CTAs toward the Deluxe tier, opening a premium subscription revenue line.
Minimal infrastructure cost
Being static, it deploys on CDN at near-zero cost and very high availability.
Time-to-market & maintainability
Design system + reusable components → new pages and features ship faster and more consistently.
Premium brand & trust
Flawless dark mode and international-grade UI raise the perceived quality of the product against local competition.
06 — Status & Roadmap
What's shipped and what's next
✓ Shipped
- •Product foundation
- •Design system
- •Persistent dark mode
- •Complete Home (green build, in repository)
→ Next
- •Catalog /auctions with filters
- •Auction detail (gallery + bidding panel)
- •Deluxe page (pricing + FAQ)
- •User dashboard
Building a digital product from scratch?
We design solid foundations —design system, architecture and Home— on which your product grows fast and consistent. Let's talk.